Privacy Policy

1. Who We Are

MySugarPal ("we", "us", "our") is a health information website based in the United Kingdom. Our website address is: https://mysugarpal.co.uk. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For data protection queries, contact: [email protected]

2. What Data We Collect

We may collect the following personal data:

• Contact form submissions: Your name, email address, and message when you use our contact form.
• Usage data: IP address, browser type, pages visited, and time on site — collected via analytics cookies if you consent.
• Cookies: Small text files stored on your device. See Section 4 below for full details.

We do not collect payment information, health records, or any special category data from visitors.

3. How We Use Your Data

• To respond to your contact form enquiries (legal basis: legitimate interests)
• To analyse site usage and improve content (legal basis: consent — only if you accept analytics cookies)
• To serve relevant advertisements via Google AdSense (legal basis: consent — only if you accept advertising cookies)
• To comply with legal obligations

4. Cookies & Advertising

We use the following types of cookies:

• Essential cookies: Required for the website to function (session management). These cannot be disabled.
• Analytics cookies: Help us understand how visitors use the site. Only set if you consent via our cookie banner.
• Advertising cookies: We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites on the internet. Only set if you consent via our cookie banner.

Google AdSense & Third-Party Advertising

We participate in the Google AdSense programme. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

For more information on how Google uses data when you use our site, please visit: How Google uses data when you use our partners' sites or apps.

You can withdraw cookie consent at any time by clearing your browser cookies or adjusting your browser settings.

5. Data Sharing

We do not sell your personal data. We may share data with:

• Our hosting provider — for site operation; data held within the UK/EEA
• Google LLC — for advertising services via Google AdSense and analytics via Google Analytics; Google may transfer data internationally under Standard Contractual Clauses
• Analytics providers — only anonymised, aggregated data
• Law enforcement — if legally required

6. Data Retention

Contact form submissions are retained for 12 months and then securely deleted. Analytics data is retained for 26 months. Advertising cookie data is managed by Google in accordance with their own retention policies.

7. Your Rights

Under UK GDPR you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to processing
• Data portability
• Withdraw consent at any time (without affecting the lawfulness of prior processing)

To exercise any of these rights, email [email protected]. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Children's Privacy

MySugarPal is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at [email protected] and we will delete it promptly.

9. Third-Party Links

Our site links to external sources (NHS, Diabetes UK, WHO) for references. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Data Transfers

Some of our third-party service providers (including Google) may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO.

11. Changes to This Policy

We may update this policy periodically. The date at the top of this page shows when it was last revised. We encourage you to review this page regularly. Continued use of the site after changes constitutes acceptance of the updated policy.